Naturally CocaCola has had to adapt all of its marketing campaigns to realworld events. They did this particularly well with the Holidays Are Coming campaign in December responding to the Coronavirus pandemic. This ad was crowned the most successful Christmas ad of the year by powerful most enjoyable generating the most love and ad with the strongest branding. What an award list . Share a Coke campaign Do you remember the craze in finding a bottle of Coke with your name on it The campaign was originally.
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Resulted in a increase in sales. Share a Coke was launched in and with CocaColas marketing proving the effectiveness of personalisation. This campaign saw CocaCola GB replace its iconic logo on its bottles with the nations most popular names. The drinks company Australia WhatsApp Number List also gave people their chance to personalise their own bottles of CocaCola at the Share a Coke tour. People went wild for finding their own names on bottles taking them home as a supermarket memento. Subsequently it boosted the brands social media channels with over million media impressions and Facebook traffic increased by with page likes growing by.
This campaign ran in
Different countries and won several awards. But this success does not come naturally to the soft drinks giant CocaCola takes great care with its strategic marketing campaigns they reportedly had over submissions to marketing approvals and trademark searches on this Australian mobile data campaign alone. Another reason for Share a Coke being one of their best marketing campaigns was due to its change of attitudes throughout the launch teenagers across the world claimed it gave them a very positive impression of CocaCola as a brand.
