The advertising campaign included billboards that were accidentally installed upside down or pasted over a ladder. The outdoor element of the campaign wasnt the only thing catching customers attention though. The campaign led with a TV and social campaign. Following a delivery drivers attempt to deliver a. Large package to a flat on a high floor of an apartment building. before realising that hes at the. Wrong building because he couldnt read the sign properly and. Shouldve gone to Specsavers. This simple phrase has become wellknown in UK culture and its revival this year was welcomed by many.
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Marketing Calm Earlier this year meditation and sleep app Calm poked fun at Boris Johnsons resignation in a topical OOH campaign. The OOH campaign that Peru WhatsApp Number List featured throughout Transport for Londons train station network read Just resigned Take a deep breath. Pictured below is a tweet by Calm showing the campaign with the caption No were looking at you . Using current events and topical news is a great way to put your brand at the centre of current conversations.
However this doesnt necessarily
work for everyone as the cost associated with such a shortlived campaign may not be sustainable for all brands Image Calm Twitter page Aperol During the summer Aperol turned bars and outdoor spaces across the UK into Italianinspired piazzas. The piazzas were Ecuador WhatsApp Numbers decorated in Aperols signature orange colour and decked out with swing seats outdoor lights orange trees and even orange Fiat s to promote the brand. They also created an Aperol Piazza bar finder so that people could search to find their nearest piazza. This immersive brand experience isnt a new concept but when executed well it can become so much more than just an OOH advert. The piazza campaign is an example of outdoor marketing that encourages consumers to get involved explore the brand further and experience its products. Whats not to love about a popup piazza Image Aperol.