LinkedIn advertising with the main reason being that it is working but they cannot scale due to lack of inventory. 8% plan to reduce LinkedIn ad spending as for economic reasons. Let’s talk about the most attractive platform – Twitter . 28% of companies plan to increase Twitter ad spend. The main reason is that these companies feel there is an opportunity to attract customers on the platform at a lower cost due to companies exiting after Elon’s acquisition . 34% plan to reduce advertising spend on the platform. When asked why, the main answer was that they disagree with the way Elon Musk runs the platform and the changes that are being made.
The majority maintain current spending
Another reason is that they cannot scale up, making advertising unprofitable. Some units plan to cut advertising spending on YouTube and Asia Mobile Number List Pinterest, mainly due to the economic impact on business operations and cuts in overall Marketing budgets. With Tiktok , 84% of marketers said they plan to increase total spending on this platform because this is an untapped opportunity. Read more. The challenge of marketing Gen Z Apple, Google and Microsoft are spending more time on TikTok With LinkedIn , most companies think that advertising on LinkedIn belongs to the B2B category . So, 57% plan to increase their budget as it is the best platform to target ideal customers.
Their company slows down
Some companies have been lucky and have been able to maintain spending to generate similar ROI while others have had to reduce it to keep Algeria mobile data advertising profitable… The main reason, again, is due to changes in iOS privacy. A smaller percentage on these 3 platforms want to increase their budget. The main reason is that their campaigns are profitable so they plan to scale. YouTube and Pinterest , 28% and 35% respectively companies said they planned to increase their budgets. The reason is that their ads are profitable and they want to expand them. 33% YouTube and 29% Pinterest plan to maintain their current budget because advertising is still profitable.
